SOCIAL & CULTURAL IMPACT
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Parent-targeted kindergarten readiness campaign featuring actress Tia Mowry.
Life-saving water safety advocacy campaign featuring Olympian Michael Phelps
Daytime Emmy-winning campaign for girl empowerment.
Promax Marketing Award-winning Black positivity campaign featuring music artist Alicia Keys
Celebrity-led awarness campaign for math-based educational TV series Team Umizoomi
25th Anniverasry campaign for seminal educational TV series Blue's Clues
Awarenss campaigns for teen issue-based drama series Degrassi: The Next Generation
LED CREATIVE FOR PURPOSE-DRIVEN SOCIAL & CULTURAL IMPACT CAMPAIGNS INCLUDING:
PARENT-TARGETED KINDERGARTEN READINESS CAMPAIGN
PARTNERS
1-2-3's OF SWIM SAFETY CAMPAIGN
PARTNERSHIP WITH MICHAEL PHELPS FOUNDATION
"GIRLS IN CHARGE" EMPOWERMENT CAMPAIGN
2018 DAYTIME EMMY WINNER
OUTSTANDING PROMOTIONAL ANNOUNCEMENT
"PROUD TO BE US" CAMPAIGN featuring ALICIA KEYS
2022 SILVER AWARD WINNER
PARENT-TARGETED CELEB CAMPAIGN FOR MATH-BASED EDUCATIONAL TV SERIES TEAM UMIZOOMI​
GOLD AWARD WINNER
BLUE'S CLUES 25th ANNIVERSARY CAMPAIGN
2022 - BEST SOCIAL CAMPAIGN
2022 WINNER
2022 BEST BRAND TWEET
Orchestrated successful social media campaign creative to capitalize on the 25th Anniversary of seminal educational children’s series Blue’s Clues fueling series viewership and multi-million-dollar consumer products business.
Created a millennial cultural moment with viral video featuring original host Steve Burns.
Original tweet of the video received 222M+ impressions and 18M+ engagements, making it the most engaged-with tweet ever for any ViacomCBS account.
DEGRASSI
Developed high-impact promotional campaigns for teen drama series Degrassi: The Next Generation, addressing serious issues facing teens while delivering the highest ratings in TeenNick network history.