BRAND TRANSFORMATIONS
Implemented successful brand repositioning and refreshes for Nickelodeon’s dedicated preschool brand Nick Jr., and mission-driven learning app Noggin.
NICK JR. REBRAND 2018
Engineered identity transformation and repositioning of the Nick Jr. brand and its channels, driven by a new mission to “harness the power of play.”
Helped maintain Nick Jr.’s #1 category position 6+ years and strengthened brand affinity with both kid and parent audiences.
#1 ON LIST OF TOP 10 REBRANDS 2018
NICK JR. REBRAND 2023
Refresh of Nick Jr.'s visual branding to align with new mission
to find, follow and stay true to your Kidstincts.
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2024 GOLD WINNER
NOGGIN APP
Implemented rebranding and marketing creative for Noggin
Paramount Global’s educational mission-driven digital subscription service--including a new cohesive brand identity deployed across marketing and product UX design.
Led to an increase of the direct-to-consumer service to >2.5M global subscribers.