SERIES LAUNCHES
Led creative for several successful Preschool series launch campaigns helping
Nickelodeon dominate TV rankers over the past dozen years with 9 of the top 10 highest rated preschool shows since 2012.
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PAW PATROL
Led launch and sustaining marketing creative for smash-hit series PAW Patrol.
From its launch, the series steadily rose in minutes viewed by over 500% in just 4 years to ultimately become a $14B IP franchise with over 600B minutes of viewing on U.S. linear TV alone making it the most successful preschool series in cable TV history for more than a decade.
BABY SHARK'S BIG SHOW
Launched Baby Shark's Big Show, the TV series based off the YouTube sensation.
Campaign included trailers, TV spots, print, social media, and "Shark Shake" music video which garnered 2.5M views on YouTube.
RUBBLE & CREW
Spearheaded creative for series launch of PAW Patrol spin-off
Rubble & Crew.
The series quickly became the #2 Preschool series in 2023 behind PAW Patrol.