BRAND
Led and implemented successful brand repositioning and refreshes for Nickelodeon’s dedicated preschool brand Nick Jr., and mission-driven learning app Noggin.
NICK JR. REBRAND 2018
Engineered identity transformation and repositioning of the Nick Jr. brand and its channels, driven by a new mission to “harness the power of play.”
Helped maintain Nick Jr.’s #1 category position 6+ years and strengthened brand affinity with both kid and parent audiences.
#1 ON LIST OF TOP 10 REBRANDS 2018
NICK JR. REBRAND 2023
Refresh of Nick Jr.'s visual branding to align more with Nickelodeon brand identity including incorporation of the iconic "splat" into the logo design.
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2024 GOLD WINNER
NOGGIN
Implemented rebranding and marketing creative for Noggin
Paramount Global’s educational mission-driven digital subscription service--including a new cohesive brand identity deployed across marketing and product UX design.
Led to an increase of the direct-to-consumer service to >2.5M global subscribers.